Focus on the user: The current release of the MODELYZR data analytics engine is all about optimized handling. Users benefit from intelligent bookmarks and simplified processes that enable even employees without analytics expertise to process complex questions. This means that highly complex queries are no longer reserved for specialized data scientists and the democratization of data analytics is being further advanced.
Which target customers do I not yet know? Which products could convince them and how likely is a target customer to buy from us? These and similar questions drive salespeople and marketing experts. But a one-off answer is not enough. Instead, the results form the basis of every campaign or sales activity and must be carried out regularly. However, creating a new query each time is annoying and time-consuming. Even if it only takes two minutes to define the recurring search query, for 50 analytics experts who perform the query once a week, this means an annual time expenditure of almost eleven working days.
Precise results depending on the region
This time can be saved with bookmarks. Most people are familiar with the term as a function of their Internet browser – important websites are saved and can then be accessed with a single click. MODELYZR works in exactly the same way: once an analysis has been created, it can be saved and reused later. But the intelligent MODELYZR bookmarks go even further: they offer the option of sharing analyses once they have been carried out and automatically repeating them in other databases, for example in new sales regions. This means that a query created in Germany, for example, can be sent to the new branch office in Eastern Europe and used there. The query is automatically adapted to the databases of the Eastern European sales region. Accordingly, the bookmark analysis defined in Germany produces results that are precisely tailored to the respective region. Thanks to the intelligent bookmarks, selections can be used across all locations, which means great added value, especially for large international companies.
Not only long-serving and experienced employees can easily access important analysis results. New recruits can also work productively from day one – worldwide. Basic queries can be created centrally and then used globally. Companies that want to grow internationally and open new locations abroad benefit from this in particular, as sales teams that are currently being set up are very quickly equipped for their work. The intelligent bookmarks are part of the new MODELYZR, which also comes with other new features to optimize ease of use.
MODELYZR further simplified
With release 21.40, we have continued our user-centric strategy and made our data analytics engine MODELYZR even more accessible and intuitive to use. In addition to the intelligent bookmarks, this can be seen in the optimized data structure, which now has a hierarchical structure and thus resembles a view in Explorer. This familiar presentation reduces the need for training, as employees can find their way around MODELYZR more quickly. The subdivision of the lists with generic terms, the level of detail of which can be adjusted, provides a better overview.
Another of our innovations that contributes to improved usability is the Assisted Graph Creator. It provides meaningful visualizations of analysis results by supporting the selection of the appropriate display format. It avoids errors and adapts the query to the required sources. This makes it easier to understand complex correlations and highly complex queries are no longer reserved for specialized data scientists. MODELYZR further advances the democratization of data analytics.