MODELYZR

MODELYZR Compared with 6sense, Bombora and Others.
The Strategic Hub of Your Go-to-Market Tech Stack

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First, Find Out Where Growth Is Truly Worth Pursuing

MODELYZR shows you which markets, segments, and accounts offer the greatest revenue potential for your specific portfolio. Platforms such as 6sense and Demandbase complement this perspective with buying signals, engagement data, account intelligence, and activation capabilities. Bombora adds another layer by revealing which companies are showing increased research activity around relevant topics.

Together, these solutions form a powerful go-to-market tech stack, with MODELYZR providing the strategic foundation: a company-specific market model that combines internal data, external information and artificial intelligence.
This turns individual data points, signals and contacts into informed decisions for market selection, segmentation, account prioritization and growth.

MODELYZR does not replace your existing GTM stack. MODELYZR ensures that it is focused on the right opportunities.

What Sets MODELYZR Apart from Other Go-to-Market Tools?

MODELYZR is an AI-powered platform that enables companies to analyze markets, model revenue potential, and make more informed go-to-market decisions. While intent, account-based marketing, and sales intelligence tools provide current buying signals, contact data, or engagement opportunities, MODELYZR answers the upstream strategic question:

Which markets, segments, and accounts offer the greatest potential for our specific portfolio?

To do this, MODELYZR combines internal data from CRM, ERP, and other enterprise systems with external market intelligence. This creates a tailored market model that evaluates both known and previously unknown companies based on their strategic relevance and potential revenue contribution. The result is not a generic list of seemingly suitable accounts, but a company-specific, data-driven foundation for decisions such as:

  • Which markets should we target?
  • Which segments should be prioritized?
  • Which companies offer the greatest potential?
  • Which products or services are the best fit for each account?
  • Where should marketing, sales and business development resources be deployed?
  • Which accounts outside our CRM are we currently overlooking?

This means MODELYZR comes into play before operational activation begins. The platform helps companies avoid simply generating more go-to-market activity and instead launch the right activities in the right markets.

A Modern Go-to-Market Process Requires Three Types of Intelligence

1. Potential Intelligence: Where Is Growth Worth Pursuing?

This level addresses strategic questions about the attractiveness of markets, segments and accounts. MODELYZR does not simply assess whether a company broadly matches a target group. The platform shows the individual sales or revenue potential an account holds for your portfolio.

2. Intent and Engagement Intelligence: Who Is Active Now?

This level captures signals indicating that companies are currently engaging with specific topics, products, providers or solution categories. The tools used here help identify the right time for activation within a defined target market.

3. Contact and Relationship Intelligence: Who Should We Approach?

These platforms help sales teams identify relevant decision-makers, enrich contact data, understand relationships and prepare targeted outreach.

MODELYZR as the Central Hub of the Go-to-Market Tech Stack

A modern go-to-market tech stack consists of specialized platforms. Some provide market and technology data, while others identify buying interest, support account-based marketing or help sales teams reach relevant decision-makers.

These capabilities are valuable. However, they do not automatically answer the central strategic question:

In which markets, segments and companies can our business realistically generate the highest revenue with its specific portfolio?

This is exactly where MODELYZR comes in. MODELYZR combines internal customer, product, revenue, CRM and ERP data with external market information to create a company-specific market model. Based on this model, sales and revenue potential is calculated for markets, segments and individual companies, both within and beyond the existing CRM.
This creates a shared basis for decision-making across business development, marketing and sales:

  • Business development identifies which markets and segments are attractive.
  • Marketing can focus budgets and campaigns on high-potential accounts.
  • Sales prioritizes companies not only by activity, but also by potential business value.
  • Management can steer resources, growth initiatives and targets based on data.

MODELYZR does not replace the other tools. Instead, it adds a commercial context to their signals, data and activation capabilities, enabling them to be used more precisely.

MODELYZR shows where the greatest potential value lies.
Other GTM tools help activate that value at the right time.

MODELYZR Compared with GTM Tools

What Does 6sense Do?

6sense analyzes and prioritizes accounts, buying groups, leads, and opportunities based on signals such as ICP fit, intent, engagement, and predicted buying stage. In addition, the platform provides company and contact information, as well as features for marketing and sales activation. 6sense is particularly effective at:

Who may currently be ready to buy, and when should we take action?

What sets MODELYZR apart?

MODELYZR does not primarily assess current buying activity. Instead, it evaluates the fundamental commercial attractiveness of the market and the account.

The platform analyzes:

  • which markets fit your portfolio,
  • which segments offer the greatest overall potential,
  • which known and unknown companies are relevant,
  • the potential sales and revenue value of each account,
  • which products are particularly promising for each company,
  • which strategically valuable accounts are not yet showing visible buying signals.

MODELYZR therefore answers the question that comes first:

Where is it worth waiting for buying readiness, or actively developing it?

How Do MODELYZR and 6sense Complement Each Other?

6sense may prioritize an account with strong intent or an advanced buying stage. However, a high 6sense prioritization does not automatically mean that the account also has the greatest portfolio-specific revenue potential for the company.

Without an additional potential perspective, two poor decisions may result:

  • An active account with limited commercial potential is overprioritized.
  • A strategically valuable high-potential account is overlooked because it is not yet showing strong signals.

MODELYZR therefore adds a dimension that is critical for budget and resource decisions:

What is this market opportunity actually worth to us?

MODELYZR and 6sense in Combined Use:

  1. MODELYZR defines attractive markets and segments.
  2. MODELYZR identifies and evaluates high-potential accounts.
  3. 6sense identifies which of these accounts are currently showing intent and buying-group activity.
  4. Marketing and sales prioritize the overlap between high potential and strong buying readiness.
  5. Accounts with high potential but low current intent can be developed in a targeted way.

MODELYZR highlights where significant economic value may exist. 6sense provides signals indicating which accounts are currently showing relevant buying activity, which predicted buying stage they are in, and when activation may be most effective.

What Does Demandbase Do?

Demandbase combines account intelligence, intent data, account-based advertising, engagement analytics, and marketing and sales activation. The platform helps revenue teams identify active accounts and buying groups, engage target audiences, and measure the impact of ABM initiatives. Demandbase is particularly effective at answering:

Which accounts and buying groups are showing relevant signals, and how can we prioritize, activate, and develop them across marketing and sales?

What sets MODELYZR apart?

MODELYZR adds an upstream economic perspective to account selection:

Which markets, segments, and accounts offer the greatest modeled sales and revenue potential for our specific portfolio of products and services?

A target account list may be based on firmographics, ICP criteria, intent, and engagement. MODELYZR adds:

  • individual revenue potential
  • product and portfolio fit
  • revenue generated to date
  • cross-selling and upselling white spaces,
  • market and segment attractiveness
  • accounts outside the CRM
  • corporate and company structures

This transforms a list of suitable or active companies into a commercially prioritized market strategy.

How Do MODELYZR and Demandbase Complement Each Other?

Demandbase can target programs at accounts that are showing relevant intent, engagement, or buying-group signals, or that have been prioritized based on configured account models.

MODELYZR improves this foundation:

  • Tier 1 accounts are selected not only by fit or activity, but by business potential.
  • Campaign budgets can be allocated according to expected commercial value.
  • New high-potential accounts outside the existing CRM become visible.
  • Large strategic accounts without current engagement remain on the radar.
  • ABM programs can focus on markets and segments with greater overall potential.

MODELYZR and Demandbase in Combined Use:

  1. MODELYZR analyzes the market, its segments, and the complete account universe.
  2. Accounts are prioritized according to individual revenue potential and strategic relevance.
  3. Demandbase activates these accounts through ABM and advertising initiatives.
  4. When properly integrated, engagement data can be fed back into the system to supplement the market picture.
  5. Budgets and activities are optimized based on potential and actual response.

MODELYZR complements Demandbase’s account and buying signal prioritization with a company-specific assessment of potential sales and revenue. Demandbase then supports the coordinated activation and development of these accounts.

What Does Bombora Do?

Bomboras Company Surge identifies which companies are currently researching selected B2B topics much more intensively than usual. This intent data can be integrated into various marketing, sales, and ABM systems.
Bombora answers:

Which companies are currently engaging more intensively with a relevant topic?

What sets MODELYZR apart?

Intent data provides indications of increased research activity and potential interest in specific topics or solution categories. MODELYZR complements these signals with a portfolio-specific assessment of economic potential. A company may show a strong intent signal and still:

  • have only limited revenue potential,
  • not belong to the strategic target segment,
  • be more relevant for another product,
  • have already largely exhausted its potential,
  • be unsuitable due to its structure or size.

Conversely, particularly valuable accounts may not yet show a visible intent signal. MODELYZR therefore answers:

For which companies can the measured interest realistically translate into relevant business for our portfolio?

How Do MODELYZR and Bombora Complement Each Other?

  1. MODELYZR identifies markets, segments, and high-potential accounts.
  2. Bombora adds current topic and research activity.
  3. Intent signals are weighted according to account potential, portfolio fit, and strategic relevance.
  4. Sales and marketing can distinguish between “currently active” and “commercially valuable.”
  5. Accounts where both dimensions come together receive the highest priority.

Bombora shows which companies are seeing an increase in research activity on relevant topics. MODELYZR evaluates which of these companies have particularly high modeled potential for one’s own portfolio.

What Does HG Insights Do?

HG Insights provides revenue growth intelligence based on firmographics, technographics, IT and AI spending, contract information, buyer intent, buying center data, and contact information. The platform can combine this information with first-party data, analyze markets, identify white spaces, and prioritize accounts based on fit, need, and intent signals.

This is particularly valuable for technology providers whose market opportunities depend heavily on which systems a company already uses, how much it spends on IT, or when contracts are due to expire.

What sets MODELYZR apart?

HG Insights provides a comprehensive revenue growth intelligence foundation, particularly for technology- and IT-focused markets. Its data includes firmographics, technographics, spend, contract, competitive, intent, and contact data, which can also be connected with first-party data. MODELYZR places particular emphasis on modeling company-specific sales and revenue potential based on a company’s own customer, product, and revenue history, supplemented by external market intelligence.

  • Which products and services do we sell?
  • With which types of customers have we been particularly successful?
  • What revenue have we generated with comparable companies?
  • Which products still offer white-space potential within each account?
  • How much revenue is realistic in the next relevant sales or contract cycle?

To achieve this, MODELYZR combines external information with a company’s own customer, product, revenue, CRM, and ERP data. MODELYZR’s particular focus is a potential model tailored to the company’s customer history, individual product portfolio, and specific revenue logic.

How Do MODELYZR and HG Insights Complement Each Other?

When combined, technology, spending, contract, and intent data from HG Insights can be incorporated as additional factors into a company-specific potential analysis. This links technology-related market attractiveness to the question of what business potential an account might hold for the company’s specific portfolio.

Not just: How attractive does this account appear in the market? But: What revenue potential does this account offer for our specific portfolio?

MODELYZR and HG Insights in Combined Use:

  1. HG Insights provides technology, spend, contract, competitive, and intent information.
  2. MODELYZR combines this information with internal customer, revenue, and product data as well as external market data.
  3. Comparable companies and relevant market clusters are identified.
  4. Sales and revenue potential is calculated for markets, segments, and individual accounts.
  5. Marketing and sales receive a prioritized list based not only on technology fit, but also on company-specific, modeled sales and revenue potential.

HG Insights provides in-depth technology-, spend-, and signal-based revenue intelligence. MODELYZR complements this with a potential outlook tailored to a company’s own product portfolio, customer history, and revenue logic.

What does Cognism do?

Cognism provides B2B company and contact data, verified phone numbers, data enrichment, and signals such as intent, job changes, company growth, and hiring trends. It primarily supports prospecting, outbound sales, and the identification of reachable decision-makers. Cognism is particularly effective at answering:

Which companies and decision-makers match our target profile, what relevant signals are available, and how can we reach these individuals?

What sets MODELYZR apart?

Cognism helps identify, segment, and engage with the right accounts and contacts based on company, contact, and signal data. MODELYZR complements this operational sales intelligence perspective with sales and revenue potential modeled specifically for each company.

The key difference:

  • Cognism shows which accounts and contacts match your target profile, are reachable, and exhibit relevant signals
  • MODELYZR helps you assess which of these accounts might offer the greatest potential for your specific portfolio

Even with effective fit, intent, and contact prioritization, a sales team without an upstream potential analysis may efficiently identify many relevant decision-makers while still focusing on accounts with limited economic value.

MODELYZR and Cognism working together:

  1. MODELYZR identifies high-potential markets and accounts.
  2. Accounts are prioritized based on revenue potential, product fit, and strategic relevance.
  3. Cognism adds relevant people, roles, and verified contact details.
  4. Intent and change signals help determine the right time to make contact.
  5. Sales invests its time in accessible decision-makers within the most valuable accounts.

MODELYZR provides a list of accounts prioritized based on individual sales and revenue potential. Cognism supplements these accounts with relevant decision-makers, verified contact information, and operational signals.

What does LinkedIn Sales Navigator do?

LinkedIn Sales Navigator supports the search and prioritization of accounts and leads, highlights job changes as well as LinkedIn-based intent and relationship signals, and helps identify relevant individuals and potential paths of access. It is particularly effective at answering:

Which people work at a target account, what relationships exist, and how can we establish contact?

What sets MODELYZR apart?

Sales Navigator supports the identification, research, and prioritization of accounts and individuals using LinkedIn’s network, search criteria, buyer signals, relationship insights, and account insights. MODELYZR complements this perspective with a portfolio-specific assessment of the underlying market, segment, and account potential.

MODELYZR provides the commercial foundation for this selection:

  • Which companies are part of the relevant total market?
  • Which accounts are still missing from the CRM?
  • Which markets and segments should be prioritized?
  • What is the revenue potential of each company?
  • Which product or cross-selling opportunities exist?
  • Which accounts should be handed over to sales first?

Sales Navigator makes account and relationship signals actionable. MODELYZR reveals which of these accounts are the most economically relevant.

MODELYZR and LinkedIn Sales Navigator working together:

  1. MODELYZR creates a potential-based target account list.
  2. Sales Navigator helps identify relevant decision-makers, roles, and potential members of the buying center.
  3. Existing relationships and potential routes of access are identified.
  4. Changes at account and contact level provide reasons to start a conversation.
  5. Sales focuses relationship building on the accounts with the highest expected value.

Sales Navigator prioritizes accounts and individuals based on LinkedIn, relationship, profile, and activity signals. MODELYZR supplements this with a potential assessment of the underlying market and accounts based on internal customer, product, and revenue data.

MODELYZR as the Central Layer in the GTM Stack

Different GTM platforms answer different questions. The following overview summarizes the core perspective each provider brings and how MODELYZR complements it:

PlatformCore StrengthWhat perspective does MODELYZR add?Shared Value
MODELYZRModeling and evaluating the revenue and sales potential of markets, segments, and accounts using internal and external data–Creates a company-specific potential perspective for strategic go-to-market decisions.
6senseAccount, buying-group, and opportunity prioritization based on ICP fit, intent, engagement, and predicted buying stageWhat sales and revenue potential arises from our company’s specific customer, product, and revenue model?Buying signals and account potential can be combined to improve timing and resource prioritization.
HG InsightsTechnology, Spend, Contract, Market, Competitive, and Buyer Intent Intelligence, as well as Predictive Account ScoringHow much revenue can our company realistically generate from this account with its specific product and service portfolio?Technology, spend, and intent data can be analyzed alongside a company’s own customer, product, and revenue data.
DemandbaseAccount Intelligence, Buying Groups, Intent, Engagement, ABM, Advertising, and Marketing and Sales ActivationWhich markets, segments, and accounts have high portfolio-specific potential, regardless of current engagement?Potential-based market prioritization can be combined with account intelligence and ABM activation.
BomboraAccount-based measurement of above-average growth in search activity related to relevant B2B topicsWhich accounts are not only active but also particularly relevant to your portfolio from a financial standpoint?Intent signals are enriched with market, portfolio, and potential insights.
CognismCompany and contact information, data enrichment, prospecting, and signals of intent and changeWhich accounts have the highest modeled potential for our product portfolio?Potential-based account selection is enhanced with verified decision-maker data and outreach signals.
LinkedIn Sales NavigatorAccount and lead search, relationship intelligence, job changes, intent, and sales outreachWhich markets and accounts should be strategically prioritized based on their portfolio-specific potential?Economic account prioritization is combined with people, relationship, and LinkedIn signals.

With MODELYZR, you ensure that your teams focus on the right market opportunities from a commercial perspective.

An Example: How the Platforms Work Together

An enterprise provider is planning to launch a new B2B service in several European countries.

Without a central market model

Marketing selects target accounts based on existing CRM data and general firmographic criteria. Intent signals determine which companies are currently activated. Sales researches contacts through Cognism and LinkedIn.

The result may be operationally efficient. However, key strategic questions remain unanswered:

  • Were the right countries selected?
  • Is the prioritized segment actually attractive?
  • Which companies outside the CRM are missing?
  • What is the potential revenue volume for each account?
  • Are accounts with strong intent but limited potential being overprioritized?
  • Are accounts with high potential but no current intent being overlooked?

With MODELYZR as the central foundation

Step 1: Model market potential

MODELYZR combines existing customer, revenue, product, and CRM data with external market information.

Step 2: Prioritize markets and segments

The platform shows which countries, industries, and company groups offer the greatest realistic potential.

Step 3: Identify high-potential accounts

Known and unknown companies are assessed based on potential, strategic fit, and portfolio relevance.

Step 4: Add intent and engagement

Bombora can reveal increased external research activity around relevant topics. 6sense and Demandbase complement this perspective with account, engagement, buying-group, and other buying signals.

Step 5: Find the right contacts

Cognism and LinkedIn Sales Navigator help identify the relevant decision-makers and buying-center members.

Step 6: Allocate resources with precision

Sales and marketing focus their activities on the intersection of:

  • high commercial potential
  • strategic relevance
  • current intent
  • visible engagement
  • reachable buying-center members

This turns a collection of tools into a coordinated go-to-market system.

Which companies is MODELYZR particularly relevant for?

MODELYZR is particularly suitable for B2B companies with:

  • complex products or portfolios
  • multiple countries, regions or business units
  • extensive CRM and ERP data
  • long sales cycles
  • large potential target markets
  • direct and indirect sales channels
  • high costs per campaign or sales activity
  • complex market development decisions
  • established intent, ABM, sales intelligence or BI tools

The value is particularly high when numerous systems and data sources are already in place, but there is no shared answer to the central question:

Where should we deploy our limited resources to achieve the greatest possible business success?

The result: Manage growth instead of maximising activity

Many go-to-market teams measure success using activity metrics:

  • number of target accounts
  • number of identified contacts
  • website visits
  • intent signals
  • messages sent
  • leads generated
  • meetings held

These metrics are important. However, they do not always indicate whether the organisation is focusing on the right market and the most commercially relevant accounts.

MODELYZR adds a strategic layer to this operational perspective:

  • Market attractiveness
  • Segment potential
  • Account potential
  • White spaces
  • Revenue opportunities
  • Potential by Product

Customers use MODELYZR, among other things, to identify market potential among existing and prospective customers more quickly and to manage sales and marketing activities with greater focus. Customer testimonials also report higher pipeline coverage and significantly improved marketing effectiveness.

The decisive competitive advantage does not come from using more tools. It comes from aligning all tools with the most valuable market opportunities.

With MODELYZR, you identify the companies where activity generates the greatest value.
Get more out of your go-to-market tech stack

Do you already use intent data, sales intelligence, ABM software or LinkedIn Sales Navigator?

Then you already have access to many valuable signals and activation opportunities.

MODELYZR provides the essential foundation:

  • a comprehensive view of your market
  • a data-driven assessment of your target segments
  • company-specific revenue potential at the account level
  • known and previously unidentified accounts
  • a shared decision-making foundation for marketing, sales, and business development

MODELYZR Comparison FAQs

MODELYZR highlights where significant economic value may exist. 6sense provides signals indicating which accounts are currently showing relevant buying activity, which predicted buying stage they are in, and when activation may be most effective.

Demandbase supports account-based marketing and sales through account intelligence, intent and engagement data, advertising, and activation capabilities. MODELYZR operates further upstream by analyzing which markets, segments, and accounts should be prioritized based on their individual economic potential. Demandbase combines account intelligence, buying signals, and ABM activation, while MODELYZR complements these capabilities with portfolio-specific modeling of market, segment, and account potential based on internal and external data.

Bombora and MODELYZR are primarily complementary. Bombora provides intent data indicating which companies are researching specific topics at above-average levels. MODELYZR combines these signals with internal and external data to assess each company’s economic potential. Bombora reveals increased topic-specific research activity, while MODELYZR places these signals within a portfolio-specific market and potential context.

Intent describes current behavioral signals, such as increased research activity by a company around a specific topic. Market potential describes the possible economic value of a market, segment, or company for your specific offering. An account may show strong intent but have limited potential—or have significant potential even when no current intent signals are visible.

HG Insights provides a revenue growth intelligence foundation with a particular focus on technology, IT and AI spend, contract, competitive, intent, and contact data. This information can also be connected with first-party data and used for market analysis and account prioritization. MODELYZR differentiates itself through its focus on company-specific market and sales potential, combining a company’s own customer, product, and revenue history with external market intelligence.

MODELYZR identifies and prioritises commercially attractive target companies. Cognism provides company and contact data and helps sales teams identify and approach relevant decision-makers. MODELYZR determines which accounts should be pursued; Cognism helps reach the right people within those accounts.

No. MODELYZR and LinkedIn Sales Navigator serve different purposes. MODELYZR analyses markets and assesses target accounts based on their potential. Sales Navigator then supports contact research, account research, relationship building and outreach. MODELYZR provides the account focus; Sales Navigator supports operational sales activities.

Yes. MODELYZR combines internal data with external market information, allowing it to include companies that are not yet in the CRM. These accounts can be assessed based on their market, strategic fit and potential revenue and compared with known customers or prospects.

MODELYZR provides a potential-based foundation for selecting target accounts. Instead of creating account lists based solely on firmographics, existing contacts or current signals, companies can also consider individual revenue potential, portfolio fit, white spaces and market attractiveness.

MODELYZR can combine internal sources such as CRM, ERP, customer, revenue, product and pipeline data with external market and company information. The data is harmonised and transformed into a consistent market model. The specific sources used depend on the individual company and use case.

MODELYZR supports executive management, strategy, business development, marketing, sales, sales operations, channel management and data teams in particular. The platform creates a shared view of markets, accounts and potential, improving alignment between strategic planning and operational execution.

MODELYZR helps companies use existing intent, ABM, sales intelligence and prospecting tools more effectively. Campaigns, contacts and signals are focused on the markets and accounts offering the greatest commercial potential. This can reduce wasted effort and enable more precise allocation of marketing and sales resources.