How Data-Driven Targeting Can Dramatically Reduce Your Lead Costs
In a highly competitive market environment, every qualified lead counts. Yet traditional B2B campaigns often miss the mark—up to 70% of the budget is lost due to scattershot targeting. This is where MODELYZR makes the difference: With AI-powered bottom-up analysis, you identify the companies with the highest revenue potential—and focus your resources where they’ll make an impact.
The Challenge: High Lead Costs, Low Conversion Rates
Rising lead costs and declining conversion rates are putting increasing pressure on sales and marketing teams.
According to HubSpot, over 60% of marketers cite the identification and targeting of qualified leads as their biggest challenge.
Studies show that 50–70% of marketing budgets go to waste on activities that don’t align with actual demand. But why is that?
Lack of Transparency into Market Potential:
Even when external market data is purchased, it is often not systematically linked to internal sources such as ERP, CRM, or sales databases. As a result, key information remains siloed—blocking any real prioritization based on actual revenue potential.
Outdated or Incomplete CRM Data:
CRM systems typically cover only a fraction of the total addressable market—many potential new customers aren’t captured at all. On top of that, a significant share of CRM data is often outdated or incomplete. The outcome: Campaigns are built on flawed information.
Further, vague assumptions, generic industry clustering, and one-size-fits-all market studies are still widely used. But these top-down methods may identify segments—yet overlook the true potential of individual companies. The result: campaigns are broadly targeted, but rarely hit the bullseye.
The Solution: Precise Target Group Identification with MODELYZR
MODELYZR systematically identifies the most relevant companies in your target market—based on real revenue data, AI algorithms, and machine learning. The result: a relevance-based cluster of up to 500 companies that closely match the structure and potential of your existing top customers.
More leads with higher conversion probability
More effective campaigns through precise segmentation
Significantly reduced cost per lead
How It Works: From Gut Feeling to Data-Driven Strategy
Market Participant Analysis: Every company in your defined target market is evaluated individually.
Relevance Clustering: MODELYZR’s AI identifies up to 500 highly relevant companies per segment.
Potential Scoring: Each company is scored based on its revenue potential—regardless of whether it already exists in your CRM.
Your Benefits at a Glance: More Relevance, Less Waste
With MODELYZR, you don’t just generate more leads—you generate the right leads.
Our data-driven insights illuminate untapped market segments and reveal where your highest potential lies—clear, scalable, and ready for action. With immediate impact:
