That was data:unplugged 2026.
Thanks for joining us!

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On March 26 and 27, 2026, Germany’s largest data and AI festival in Münster brought together exactly what is crucial for all companies: technology, practical application, strategy, and implementation.

We would like to thank all the guests who visited our booth and attended our masterclass for the many conversations and discussions about how MODELYZR can turn your data into a competitive advantage.

And, of course, to the entire team behind data:unplugged!

We’re already looking forward to data:unplugged 2027!

Our Masterclass

Show Me The Money: Why LLMs Alone Won’t Drive Revenue for Sales and Marketing

AI delivers impressive answers today. But in a business context, a different question arises:
Does AI actually help us make better decisions — or does it simply help us formulate decisions more convincingly?

In our masterclass, we spoke with our guests Klaus Ort (Partner/Principal at EY Strategy & Transactions), Heinz Lorenz (Head of Global Demand Management at NTT DATA Business Solutions), and Carsten Haye (Demand Management Innovator at SAP) about:

  • The limits of language intelligence
  • Why forecasts, investments, and go-to-market decisions require different models
  • What AI must deliver so that marketing and sales generate not just attention, but revenue
  • And what organizational changes companies must prepare for to make this possible

You can now find the recording online as well:

Meet Modelyzr in person

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Don’t have time for events? Then simply book an online appointment with our team and find out in 30 minutes how MODELYZR can turn your data into a competitive advantage.