Campaign Budgets Go to Waste When You’re Targeting the Wrong Companies
Your target account list looks promising at first glance – but the response you’re hoping for never comes?
In many cases, the issue is that marketing and sales efforts are aimed at the wrong entities within a corporate group. With MODELYZR, you identify the relevant business units – data-driven, automated, and with precision – and focus your activities where it truly matters: on companies with real potential, on the right decision-makers, and on measurable opportunities.
THE CHALLENGE: Complex Corporate Structures Make Precise Targeting Difficult
In many B2B markets, marketing and sales teams operate with incomplete or overly broad target lists:
The result: Marketing efforts fizzle out. Sales initiatives miss the mark.
The Solution: Campaign Relevance at the Push of a Button – with the Campaign Score
With MODELYZR’s Campaign Score, you analyze corporate groups at a granular level and automatically identify the most promising individual entities.
Using machine learning, MODELYZR evaluates each company within a group based on its individual potential for campaign success – and assigns it a score. This enables you to quickly pinpoint the buying centers that are truly worth engaging.
How It Works: From Corporate Group to Focused Target Account
For every corporate group, MODELYZR provides company-level data and analysis – including how many entities belong to the group and how they differ in industry and size.
Each company is classified as Best, Good, or Poor. One top-scoring company per group is marked as Best. Smart filters help you transform a broad list into a highly focused and relevant target list.
